Destinations are created from the contact between visitors, tourist companies, tourism bodies and local people. And ensuring a sustainable development of the tourist industry is important for making a positive contribution to the local community concerned. Given the strong expansion now taking place in Norwegian tourism, it will be even more important to guide developments in a desired, market-oriented, profitable and sustainable direction.

Destination development involves systematic efforts to produce tourism products for a particular location. This process occurs in a collaboration between public-sector players and private business. In addition, players from various sectors are often brought in to highlight different aspects of a destination and to make sure that the best solutions are found.